Since 2021, Cartier is the official partner of the Venice International Film Festival. This approach is part of the Maison's strong cultural commitment to the arts. Through this choice, Cartier demonstrates its sensitivity to contemporary creation and the film industry today.

Between Cartier and the cinema there is a strong, creative and emotional connection: that of a jeweler whose destiny has intertwined with that of the silver screen since the early 20th century. Directors from Jean Cocteau to Alfred Hitchcock, George Cukor and Alain Resnais have included Cartier in their credits. The movie business loves the little red box, diamonds and aura of Cartier, the jeweler who adorns the silver screen and its stars, from Hollywood to the Cannes Film Festival.